Discover London | A Visitor's Introduction to London

Why is London Worth a Visit?

London’s captivating blend of past and present makes it a must-visit destination. Whether you’re keen to delve into British history at landmarks like the Tower of London, admire masterpieces at the Tate Modern, or shop along the bustling streets of Soho, London has something for everyone. Its architectural heritage, from medieval buildings to modern skyscrapers, and its reputation for theatre, cuisine, and high-end shopping give the city a unique character. No matter what your interests, London’s vast array of things to see and do will leave a lasting impression.

London Highlights: Things to See and Do in London

1. The British Museum

Housing an extensive collection of artefacts from around the world, the British Museum is a journey through human history. Highlights include the Rosetta Stone, the Elgin Marbles, and the Egyptian Mummies. Best of all, entry to the museum is free, making it accessible for everyone. Arrive early to avoid crowds, particularly on weekends, and take advantage of the free tours or the museum's audio guide.

2. Tower of London and Tower Bridge

Dating back to the 11th century, the Tower of London is one of London’s oldest and most famous landmarks. Here, you can learn about its history as a royal palace, fortress, and even a prison. A highlight is the Crown Jewels, displayed in a dazzling exhibit. Right next door, Tower Bridge offers stunning views over the River Thames. For a unique perspective, walk along its glass floor walkway!

3. Buckingham Palace and the Changing of the Guard

No trip to London is complete without seeing Buckingham Palace, the official residence of the British monarchy. You can view the famous Changing of the Guard ceremony, a daily tradition between April and July and every other day the rest of the year. If you’re visiting in the summer months, consider booking a tour to explore the State Rooms within the palace itself.

4. The West End and Covent Garden

The West End is London’s theatre district and home to some of the world’s best musicals and plays. See classics like The Lion King or Phantom of the Opera or catch a new production. Covent Garden, nearby, is a bustling area filled with street performers, boutiques, and market stalls. Enjoy a performance at the Royal Opera House or sample international foods at the market.

5. Tate Modern and Tate Britain

Art lovers should make time for both the Tate Modern, a hub of contemporary art housed in a former power station, and Tate Britain, which focuses on British art from the 1500s to today. Each museum is free to enter, although special exhibitions may require tickets. Take a scenic walk between the two along the Thames to enjoy views of St. Paul’s Cathedral and the Millennium Bridge.

6. The Houses of Parliament and Big Ben

An iconic symbol of London, the Houses of Parliament, alongside Big Ben, is a must-see. While you can admire it from the outside, visitors can also book a tour inside Parliament to learn about the inner workings of British politics. Be sure to visit at night when Big Ben and Parliament are beautifully lit up.

7. Hyde Park and Kensington Gardens

Escape the city buzz in one of London’s largest and most famous parks. Hyde Park is ideal for a leisurely walk, picnic, or even a paddleboat ride on the Serpentine. Adjacent Kensington Gardens is home to Kensington Palace, the residence of many royals. Walk along the Diana Memorial Fountain or visit the Serpentine Galleries for modern art exhibits.

8. The Shard

For panoramic views of the city, head to The Shard, London’s tallest building. At 310 metres high, The Shard’s observation deck provides sweeping views of landmarks like the Tower of London, the London Eye, and the River Thames. It’s recommended to book tickets in advance, especially around sunset for a breathtaking experience.

9. Camden Market

Famous for its eclectic stalls and alternative culture, Camden Market is a vibrant place to spend an afternoon. You’ll find vintage clothing, quirky souvenirs, and global street food vendors offering everything from vegan burgers to churros. The nearby Regent’s Canal offers scenic spots to relax with your food or a drink.

10. Notting Hill and Portobello Road Market

Famed for its pastel-coloured houses, Notting Hill is a charming neighbourhood with a village-like atmosphere. Portobello Road Market, held every Saturday, is one of the best-known antique markets in the world, offering everything from antiques to fresh produce and handmade crafts. The area also hosts the Notting Hill Carnival every August, a lively celebration of Caribbean culture.

11. St. Paul’s Cathedral

St. Paul’s Cathedral is an architectural marvel with a rich history. Climb up to the Whispering Gallery for unique acoustics or continue to the Golden Gallery for panoramic views of London. The crypt houses tombs of notable figures like Admiral Nelson. Plan to visit early for a quieter experience, especially if you’re interested in exploring the dome.

12. The Victoria and Albert Museum

A paradise for art and design enthusiasts, the V&A Museum boasts over 2 million objects spanning fashion, textiles, sculptures, and more. Highlights include the fashion exhibit and the Renaissance collection. Entry is free, and the museum often hosts engaging exhibitions on topics ranging from photography to jewellery design.

13. The London Eye

This giant Ferris wheel on the South Bank offers one of the best views in the city. The 30-minute ride provides an unforgettable perspective over London, with landmarks like St. Paul’s Cathedral and Big Ben in view. It’s busiest during peak hours, so consider booking a timed ticket in advance.

14. Borough Market

Food lovers won’t want to miss Borough Market, one of London’s oldest food markets. Vendors offer artisanal cheeses, fresh produce, baked goods, and international foods. Grab a bite to eat and explore the market’s many stalls, taking in the lively atmosphere. Open Tuesday to Saturday, it’s particularly busy on weekends.

15. Greenwich and the Royal Observatory

Greenwich offers a peaceful riverside escape with a maritime twist. Visit the Royal Observatory to stand on the Prime Meridian Line and learn about the history of timekeeping. Greenwich Park offers lovely views of London, and the National Maritime Museum nearby explores Britain’s naval history.

Practical Advice for Visitors

Getting There

London is easily accessible via major airports: Heathrow, Gatwick, and Stansted, all well-connected to the city centre by public transport. The Eurostar connects London to Paris and Brussels, arriving at St Pancras International. The Underground (Tube) and buses are extensive, with Oyster cards or contactless payment offering the most convenient way to travel.

Parking

Parking in central London can be expensive and limited. Opt for public transport when possible, or park in outer boroughs and take the Tube in. Be aware of the Congestion Charge, which applies to central London during peak hours.

Dining

London’s dining scene is incredibly diverse. For traditional British fare, try a Sunday roast at The Harwood Arms in Fulham or fish and chips at The Golden Hind in Marylebone. Borough Market, Soho, and Brick Lane offer an eclectic range of cuisines, while Shoreditch has numerous trendy eateries and pop-up food markets.

Shopping

For high-end shopping, Bond Street and Harrods in Knightsbridge are renowned. Oxford Street offers major high-street brands, while Covent Garden is known for boutique shopping. For unique finds, explore the markets in Camden, Notting Hill, and Spitalfields, which have everything from vintage clothes to handmade crafts.

When to Visit

Spring (March-May) and autumn (September-November) offer mild weather and fewer crowds. Summer is peak season, with warm weather and many outdoor events, while winter sees beautiful festive displays, especially around Christmas. Bring an umbrella, as London weather can be unpredictable year-round.

Local Events

London’s calendar is packed with annual events. Highlights include the New Year’s Day Parade, the Notting Hill Carnival in August, and the London Film Festival in October. Christmas is particularly festive, with Hyde Park’s Winter Wonderland, holiday lights, and ice-skating rinks.

Exploring Beyond London

If time allows, consider day trips to nearby historic sites such as Windsor Castle (45 minutes by train), the university towns of Oxford and Cambridge, or the prehistoric wonder of Stonehenge. Each destination offers unique experiences just a short distance from the city, easily accessible by train.