Discover Stratford | A Visitor's Introduction to Stratford, East London

Why is Stratford Worth a Visit?

Stratford is a must-visit for its diverse array of attractions and activities. The neighbourhood is home to some of London’s most iconic venues, such as the London Stadium, the ArcelorMittal Orbit, and the stunning Aquatics Centre. The Queen Elizabeth Olympic Park provides endless opportunities for outdoor activities, while nearby Westfield Stratford City is a shopping and dining paradise. For music lovers, the newly launched ABBA Voyage concert at the ABBA Arena has put Stratford firmly on the cultural map as a premier entertainment destination.

With excellent transport links—including the Central Line, Jubilee Line, and Elizabeth Line—Stratford is easily accessible from central London and beyond, making it the perfect base for exploring East London’s attractions or catching a show.

Stratford Highlights: Things to See and Do in Stratford

1. ABBA Voyage at the ABBA Arena: One of Stratford’s newest and most talked-about attractions is the spectacular ABBA Voyage experience. Located in the custom-built ABBA Arena in Pudding Mill Lane, this unique concert blends cutting-edge technology with live music, featuring digital avatars of the legendary Swedish band ABBA. The show takes fans on a journey through ABBA’s greatest hits, with incredible visuals and state-of-the-art sound creating an unforgettable experience.

2. Queen Elizabeth Olympic Park: The Queen Elizabeth Olympic Park is the centrepiece of Stratford’s Olympic legacy. Covering over 560 acres, this expansive park features beautifully landscaped gardens, tranquil waterways, and world-famous sporting venues. Visitors can take a leisurely stroll or bike ride along the scenic paths, have a picnic in the park, or enjoy activities like boating and climbing. The park is home to iconic landmarks such as the London Stadium, the Copper Box Arena, and the ArcelorMittal Orbit, which offers stunning views of the city from its observation deck and a thrilling slide for the more adventurous.

3. Westfield Stratford City: Westfield Stratford City is one of Europe’s largest shopping centres and a major draw for visitors. It offers an impressive selection of over 250 stores, ranging from high-street brands to luxury boutiques. Shoppers can also enjoy a wide array of dining options, from casual food courts to fine dining. In addition to shopping and eating, Westfield features a cinema, bowling alley, and seasonal events, making it a popular destination for both locals and tourists.

4. ArcelorMittal Orbit: The ArcelorMittal Orbit, standing at 114.5 metres, is not only a striking piece of public art but also an exhilarating attraction. Designed by Sir Anish Kapoor and Cecil Balmond, this looping red steel structure offers a unique perspective on London’s skyline. Visitors can either take the lift to the observation deck for breathtaking panoramic views or brave the world’s tallest and longest tunnel slide, which twists and turns around the sculpture for a thrilling descent.

5. London Stadium: Originally built for the 2012 Olympics, the London Stadium is now a multi-purpose venue that hosts a variety of events, from Premier League football matches (as the home of West Ham United) to athletics competitions and concerts. Guided tours are available for those interested in exploring behind the scenes and learning more about its role in the Olympics and its current use.

6. Theatre Royal Stratford East: A cultural cornerstone of the area, the Theatre Royal Stratford East has been serving the local community for over 130 years. Known for its diverse and innovative programming, the theatre showcases everything from classic plays to contemporary productions that reflect the multicultural spirit of East London. It’s a great spot to experience local talent and enjoy a night out in Stratford.

7. East Bank and the V&A East: The new East Bank development, currently under construction, is set to be a cultural powerhouse that will include a range of creative and educational institutions. The V&A East is already partially open, offering a behind-the-scenes look at the museum’s collection. The development will also include a new Sadler’s Wells theatre and BBC Music Studios, cementing Stratford’s status as a leading destination for arts and culture.

8. Stratford Waterfront and Canals: Stratford’s revitalised waterways are ideal for a relaxing stroll or a boat ride. The paths along the River Lea and the canals offer picturesque views of the Olympic Park, modern developments, and the surrounding natural beauty. Enjoy the peaceful atmosphere and stop by one of the canal-side cafes for a coffee or light snack as you watch boats pass by.

9. Hackney Wick and Here East: Just a short walk from Stratford, Hackney Wick is known for its vibrant street art, independent cafes, and creative community. The Here East complex, a former Olympic media centre, has been transformed into a hub for tech companies, start-ups, and educational institutions. With trendy bars, eateries, and art spaces, Hackney Wick is a great spot to explore Stratford’s artistic side.

Practical Advice for Visitors

Getting There and Around: Stratford is one of London’s most well-connected areas. Stratford station is served by the Central Line, Jubilee Line, DLR, London Overground, and the new Elizabeth Line, which offers fast connections to central London and Heathrow Airport. Stratford International Station also provides high-speed services to St Pancras and Kent. The area is very walkable, and there are plenty of cycling routes, making it easy to get around on foot or by bike.

Best Time to Visit: Stratford is a year-round destination, but spring and summer are the best times to enjoy the Queen Elizabeth Olympic Park and its outdoor attractions. The park hosts a variety of events and festivals during these months, adding to its lively atmosphere. Winter is also a great time to visit for indoor activities like theatre performances, shopping at Westfield, and catching the ABBA Voyage show.

Food and Drink: Stratford has a vibrant food scene, with options ranging from high-end dining to street food. Westfield Stratford City alone has over 80 places to eat, while the Stratford Centre and Broadway Market offer a more local and traditional flavour. For something more unusual, head to Hackney Wick for independent cafes, trendy bars, and pop-up food markets. Be sure to check out Roof East, a rooftop venue offering street food, cocktails, and panoramic views of the London skyline.

Safety and Security: Stratford is generally a safe area to visit, thanks to its vibrant community and strong presence of local amenities. The main shopping and transport hubs are well-monitored, and the Olympic Park is a popular and well-maintained public space. As with any urban area, it’s advisable to stay aware of your surroundings, especially at night or in less crowded areas.

Accessibility: Stratford is a very accessible destination, with step-free access at Stratford station, Stratford International, and the main entrances to Westfield Stratford City. Many of the area’s key attractions, including the Queen Elizabeth Olympic Park and the ABBA Arena, have facilities for visitors with disabilities, making it a welcoming destination for all.