Birmingham
West Midlands
Birmingham features a revitalised core of canals, modern architecture, and major cultural venues. Its diverse food scene, celebrated curry houses, and extensive shopping districts make it a vibrant, well-connected Midlands city.
Stratford-upon-Avon
Warwickshire
Stratford-upon-Avon, the birthplace of William Shakespeare, brims with Tudor charm. Its timber-framed buildings, theatres, and riverside walks draw visitors from around the world to celebrate literature, history, and classic English beauty.
Alton Towers
Staffordshire
Alton Towers, set in the Staffordshire countryside, is the UK’s best-known theme park. Home to world-class rollercoasters, family rides, and beautiful gardens, it offers a thrilling mix of excitement and escapism for visitors of all ages.
Coventry
West Midlands
Coventry, shaped by wartime courage and industrial innovation, rose from heavy bombing to become a symbol of resilience. Once a hub of car and bicycle manufacturing, its rebuilt centre and twin cathedrals reflect a proud legacy of strength and renewal.
Hereford
Herefordshire
Hereford, nestled by the River Wye, blends medieval charm with rural beauty. Its grand Hereford Cathedral houses the Mappa Mundi, a famous medieval map. The city offers cosy markets, cider heritage, and easy access to the scenic Herefordshire countryside.
Stoke-on-Trent
Staffordshire
Stoke-on-Trent, known as The Potteries, is the heart of England’s ceramics industry. Its rich heritage lives on in famous pottery museums, factory shops, and creative studios, while parks and canals add a refreshing touch to the city’s industrial charm.
Warwick
Warwickshire
Warwick, steeped in history, is dominated by its magnificent medieval castle overlooking the River Avon. Cobblestone streets, elegant Georgian buildings, and lively markets give this Warwickshire town a timeless charm and welcoming atmosphere.
Worcester
Worcestershire
Worcester, set on the River Severn, blends historic charm with lively culture. Its magnificent cathedral, Tudor streets, and Civil War heritage stand beside riverside walks, independent shops, and a welcoming, modern city atmosphere.
Shrewsbury
Shropshire
Shrewsbury, wrapped in a loop of the River Severn, blends medieval heritage with modern flair. Its cobbled streets, over 600 historic buildings, and grand abbey create a timeless charm, while lively markets and festivals keep the town buzzing year-round.
Hay-on-Wye
Herefordshire
Hay-on-Wye, on the Welsh border, is famed as the “Town of Books”, boasting dozens of bookshops and a world-renowned literary festival. Its cobbled streets, castle ruins, and riverside walks make it a haven for readers and wanderers alike.
Ironbridge
Shropshire
Ironbridge, a UNESCO World Heritage Site, is famed for its iconic cast-iron bridge spanning the River Severn. Birthplace of the Industrial Revolution, it offers fascinating museums, riverside walks, and a timeless village charm amid wooded hills.
Lichfield
Staffordshire
Lichfield, a compact cathedral city in Staffordshire, is famed for its stunning three-spired cathedral. Cobbled streets, Georgian architecture, and links to Samuel Johnson give it historic charm, while cafés and festivals keep its small-city spirit alive.
Broadway
Worcestershire
Broadway, often called the “Jewel of the Cotswolds”, enchants with golden stone cottages, elegant shops, and art galleries. Nestled beneath the Worcestershire hills, it’s a picture-perfect village known for timeless beauty and gentle countryside charm.
Great Malvern
Worcestershire
Great Malvern, nestled on the slopes of the Malvern Hills, is famed for its Victorian architecture, natural spring water, and stunning views. With theatres, gardens, and scenic trails, it’s a perfect mix of culture, history, and outdoor adventure.
Bridgnorth
Shropshire
Bridgnorth rises above the River Severn, with its High Town perched on a sandstone cliff and the Low Town below. Linked by England’s oldest funicular railway, it charms with castle ruins, winding streets, and views across the Shropshire countryside.
Kenilworth
Warwickshire
Kenilworth, in Warwickshire, is best known for its magnificent castle ruins, once home to royal romance and grandeur. The town’s pretty streets, independent shops, and green surroundings make it a peaceful yet historic place to explore.
Ludlow
Shropshire
Ludlow, overlooking the River Teme, blends medieval charm with culinary flair. Its imposing castle, elegant Georgian streets, and vibrant food culture make it a standout market town amid the scenic hills of south Shropshire.
Ross-on-Wye
Herefordshire
Ross-on-Wye, overlooking the River Wye, is often called the birthplace of British tourism. With charming streets, scenic river walks, and sweeping views of the Wye Valley, it’s an inviting gateway to Herefordshire’s countryside and heritage.
Rugby
Warwickshire
Rugby, in Warwickshire, is the birthplace of the world-famous sport. Its Rugby School, historic landmarks, and engaging museum celebrate the game’s origins, while the town itself offers a mix of heritage, green spaces, and modern vitality.
Kidderminster
Worcestershire
Kidderminster, once famed for its carpet industry, combines industrial heritage with scenic appeal. The nearby Severn Valley Railway, canals, and parks offer relaxing escapes, while the town’s shops and museums celebrate its proud manufacturing past.
Ledbury
Herefordshire
Ledbury enchants with its timber-framed buildings, cobbled Church Lane, and the striking Market House. Nestled beneath the Malvern Hills, it’s known for its poetry festival, independent shops, and inviting cafés, blending literary charm with country calm.
Leominster
Herefordshire
Leominster, the “Antiques Capital of Herefordshire”, charms with historic streets, half-timbered houses, and the impressive Priory Church. Surrounded by countryside, it’s a haven for collectors, history lovers, and those seeking a relaxed market town.
Stourport-on-Severn
Worcestershire
Stourport-on-Severn, where the River Severn meets the Staffordshire and Worcestershire Canal, is a lively Georgian town built on waterways. Its historic basins, riverside amusements, and leisure boats create a cheerful, holiday atmosphere.
Wolverhampton
West Midlands
Wolverhampton, once a powerhouse of the Industrial Revolution, blends proud manufacturing roots with modern culture. Its galleries, theatres, and vibrant city centre sit alongside historic architecture, reflecting a city full of creativity and character.
Henley-in-Arden
West Midlands
Henley-in-Arden, a historic Warwickshire market town, charms with its mile-long High Street lined with timber-framed buildings. Surrounded by rolling countryside, it offers cosy pubs, independent shops, and a peaceful, traditional English atmosphere.