Discover Staffordshire | A Visitor's Introduction to Staffordshire

Why is Staffordshire Worth a Visit?

Staffordshire is worth visiting for its incredible variety of experiences. Whether you’re a thrill-seeker, history enthusiast, or nature lover, this county has something for you. It’s home to Alton Towers, one of the UK’s premier theme parks, and the National Memorial Arboretum, a peaceful place for reflection. Staffordshire also boasts a proud heritage in pottery, with world-famous brands like Wedgwood and Royal Doulton originating here.

For outdoor enthusiasts, the county offers the stunning landscapes of the Peak District National Park, Cannock Chase, and the Trent and Mersey Canal. Meanwhile, charming market towns like Lichfield and Leek provide opportunities to explore historic architecture and local culture. With its central location, Staffordshire is easy to reach and promises a memorable experience for visitors of all ages.

Staffordshire Highlights: Things to See and Do in Staffordshire

Alton Towers Resort

Alton Towers is Staffordshire’s most famous attraction and a paradise for thrill-seekers. The theme park offers world-class roller coasters like Nemesis and The Smiler, as well as family-friendly rides and attractions. The resort also features the Alton Towers Waterpark and luxury accommodations. For a quieter experience, explore the Alton Towers Gardens, a beautifully landscaped area dating back to the 19th century.

National Memorial Arboretum

Located in Alrewas, the National Memorial Arboretum is a moving tribute to those who have served in the armed forces and other organisations. This 150-acre site features over 25,000 trees and 400 memorials, set in peaceful surroundings. Guided tours and exhibitions provide deeper insights into the stories behind the memorials.

Peak District National Park

The southern edge of the Peak District lies within Staffordshire, offering breathtaking landscapes and outdoor adventures. Popular spots include Thor’s Cave, a dramatic limestone cavern, and The Roaches, a rugged ridge with panoramic views. Walking, cycling, and rock climbing are all popular activities in this area.

Trentham Estate

The Trentham Estate, near Stoke-on-Trent, is a stunning destination featuring the award-winning Trentham Gardens, a shopping village, and a monkey forest. The gardens, designed by Capability Brown, are a beautiful mix of formal planting and wild landscapes. Visitors can also walk among free-roaming Barbary macaques at Trentham Monkey Forest, a unique experience for animal lovers.

Lichfield Cathedral

Lichfield is a charming market town best known for its magnificent Lichfield Cathedral, the only medieval English cathedral with three spires. The cathedral’s stunning Gothic architecture and historic treasures, including the St Chad Gospels, make it a must-visit. The city also has a thriving cultural scene, with the Lichfield Festival and a range of independent shops and restaurants.

Potteries Museum and Art Gallery

Stoke-on-Trent, often referred to as "The Potteries," is the birthplace of England’s pottery industry. The Potteries Museum and Art Gallery showcases Staffordshire’s rich ceramics heritage and includes exhibits like the famous Staffordshire Hoard, the largest collection of Anglo-Saxon gold ever discovered. Don’t miss the chance to visit working pottery factories such as Wedgwood or Emma Bridgewater, where you can tour the facilities and even decorate your own pottery.

Cannock Chase Area of Outstanding Natural Beauty

Cannock Chase is a haven for outdoor enthusiasts and nature lovers. This Area of Outstanding Natural Beauty offers scenic walking and cycling trails, including the family-friendly Birches Valley Forest Centre. The area is also home to a population of wild deer and features popular attractions like the Cannock Chase Trekking Centre and Go Ape for treetop adventures.

Shugborough Estate

Managed by the National Trust, the Shugborough Estate near Stafford is a stunning Georgian mansion surrounded by parkland and gardens. Explore the grand interiors, wander through the Walled Garden, and learn about the lives of those who lived and worked on the estate. Seasonal events and activities make it a great destination for families.

Tamworth Castle

Tamworth Castle is a beautifully preserved Norman motte-and-bailey castle that offers a fascinating glimpse into medieval life. Explore the castle’s rooms, climb the tower for views of the River Tame, and participate in interactive exhibits that bring history to life. The surrounding Castle Grounds are perfect for a leisurely walk or picnic.

Monkey Forest

Located within the Trentham Estate, the Monkey Forest is home to over 140 free-roaming Barbary macaques. Visitors can stroll along woodland paths while observing these fascinating creatures in their natural habitat. Informative talks and feeding demonstrations enhance the experience.

Drayton Manor Theme Park

Just outside the county boundary but often associated with Staffordshire, Drayton Manor Theme Park is another family-friendly destination. The park features roller coasters, a zoo, and the popular Thomas Land, based on the beloved children’s character Thomas the Tank Engine.

Stafford Castle

Situated on a hill overlooking the town of Stafford, Stafford Castle is a Norman stronghold with over 900 years of history. The castle ruins are free to explore, and the visitor centre provides an engaging look at its past. Seasonal events, such as medieval re-enactments, add to its appeal.

Practical Advice for Visitors

Getting There

Staffordshire is centrally located and easily accessible by road, rail, and air. The M6 motorway runs through the county, and other major routes, such as the A50 and A38, provide easy connections to surrounding areas. For train travel, Stoke-on-Trent and Stafford stations offer regular services to major cities, including London, Birmingham, and Manchester. The nearest airports are Birmingham and East Midlands, both around an hour’s drive from most parts of Staffordshire.

Parking

Most attractions in Staffordshire provide ample parking, though some, like Alton Towers, charge a fee. Town centres, such as Stafford and Stoke-on-Trent, have several public car parks. At popular sites like the Trentham Estate or Cannock Chase, arrive early during weekends or school holidays to secure a spot.

Dining

Staffordshire’s food scene combines traditional fare with modern twists. Sample local delicacies like the Staffordshire oatcake, a savoury pancake filled with cheese, bacon, or sausage. For fine dining, try Peach Pubs in Lichfield or the Three Horseshoes Inn near Leek. Family-friendly eateries can be found near major attractions, while independent cafés and tearooms add charm to the market towns.

Shopping

Stoke-on-Trent is the place to go for pottery, with outlet stores and factory shops offering beautiful ceramics at discounted prices. The Trentham Shopping Village is ideal for unique gifts, fashion, and homewares, while Lichfield offers a mix of high-street and independent shops. Don’t forget to check out local markets in towns like Stafford and Tamworth for fresh produce and artisan goods.

When to Visit

Staffordshire is a year-round destination, but spring and summer are particularly beautiful, with gardens in bloom and outdoor attractions at their best. Autumn brings colourful foliage to Cannock Chase and the Peak District, while winter offers festive events like Christmas markets at Trentham and Alton Towers’ seasonal celebrations.

Local Events

Staffordshire hosts several exciting events, including the Alton Towers Scarefest at Halloween, the Lichfield Festival in July, and the Staffordshire County Show in May. Foodies will enjoy the Stone Food & Drink Festival, held annually in October.

Exploring Beyond Staffordshire

Staffordshire’s central location makes it easy to explore nearby areas like the Cotswolds, the Peak District, and Birmingham, with its vibrant shopping and cultural scene. The historic town of Warwick, with its iconic castle, is also within driving distance.