Discover Ashford | A Visitor's Introduction to Ashford, Kent

Why is Ashford Worth a Visit?

Ashford is worth visiting for its unique combination of historic charm and modern development. While it has ancient roots, dating back to the Domesday Book, the town has evolved into a vibrant hub of activity with a thriving shopping scene, excellent dining options, and fast connections to London and Europe. Visitors can enjoy a mix of history at sites like Godinton House, as well as indulge in retail therapy at the popular Ashford Designer Outlet. Surrounded by picturesque countryside, Ashford also serves as a great base for exploring nearby castles, gardens, and villages.

Whether you're interested in immersing yourself in history, exploring nature, or enjoying some high-end shopping, Ashford promises a memorable experience that showcases both the past and present of Kent.

Ashford Highlights: Things to See and Do in Ashford

1. Godinton House & Gardens

Godinton House is a stunning stately home surrounded by beautifully manicured gardens. The house itself boasts over 600 years of history, with Jacobean architecture and elegant interiors that are a joy to explore. The gardens, famous for their topiary and walled garden, are perfect for a leisurely stroll. Visitors can also enjoy the seasonal floral displays, particularly the stunning collection of delphiniums in summer.

Tip: Visit in spring or early summer when the gardens are in full bloom.

2. Ashford Designer Outlet

For those who love shopping, the Ashford Designer Outlet is a must-visit. Designed by renowned architect Richard Rogers, this outdoor shopping complex features more than 70 stores offering discounted prices on top brands like Ralph Lauren, Nike, and Calvin Klein. The outlet is beautifully designed with a distinctive tented roof and a relaxed, open-air atmosphere, making it a pleasant place to spend a few hours browsing and hunting for bargains.

Tip: Visit during the sales for even bigger discounts.

3. Victoria Park and Hubert Fountain

Victoria Park is one of the town’s favourite green spaces, offering a peaceful escape from the urban bustle. The park is home to the Hubert Fountain, a striking cast-iron fountain originally built for the Great Exhibition of 1862. Surrounding the fountain, you’ll find plenty of open spaces, walking paths, and a children's play area, making it ideal for a family outing or a leisurely afternoon picnic.

4. Ashford Borough Museum

Located in a charming 17th-century building in the town centre, the Ashford Borough Museum provides a fascinating insight into the town's history. From local archaeological finds to exhibits about Ashford’s role during World War II, the museum is an informative and engaging stop for history enthusiasts. Admission is free, making it an easy addition to any itinerary.

5. Wye National Nature Reserve

Just a short drive from Ashford, the Wye National Nature Reserve is a stunning natural area that offers panoramic views over the North Downs and the Kent countryside. It’s a popular spot for hiking and nature walks, with various trails suited to different levels of fitness. The reserve is also a haven for wildlife, making it a great place for birdwatching and photography.

Tip: Take the Wye Crown Walk for the best views over the surrounding landscape.

6. Chapel Down Winery

For wine lovers, a visit to Chapel Down Winery is highly recommended. Located near the village of Tenterden, about 15 minutes from Ashford, Chapel Down is one of England’s leading vineyards. You can tour the vineyards and winery to learn about the production of English wines and sample some of their award-winning sparkling wines. The vineyard also has a restaurant serving locally sourced dishes, making it a delightful place to spend an afternoon.

Tip: Book a wine-tasting tour in advance, especially during the summer months when it’s busiest.

7. Hothfield Heathlands Nature Reserve

Hothfield Heathlands is an area of rare heathland just a short distance from Ashford. It’s a peaceful spot to explore, with walking paths that take you through grassland, woodland, and wetland habitats. This is another great location for wildlife enthusiasts, as it’s home to various species of butterflies, birds, and wildflowers.

8. St. Mary's Church

St. Mary's Church in the heart of Ashford is a beautiful medieval church with over 600 years of history. The church is known for its striking architecture, including a stunning Norman tower and Victorian stained-glass windows. Inside, you can learn about the town's past through its memorials and artefacts, while the peaceful churchyard offers a quiet place for reflection.

Practical Advice for Visitors

Getting There

Ashford is exceptionally well-connected by road and rail. The town lies just off the M20 motorway, making it easily accessible by car from London (around 90 minutes away) and other parts of the South East. Ashford International Station offers high-speed rail services to London St Pancras (taking just 38 minutes) and connections to Eurostar trains, making Ashford an ideal base for those travelling to Europe.

Parking

There are several car parks in the town centre, including Park Mall Car Park and Vicarage Lane Car Park, which offer easy access to the main shopping areas. The Ashford Designer Outlet also has ample parking. Be mindful that parking can get busy on weekends, so arriving early is advisable.

Dining

Ashford has a wide range of eateries catering to different tastes. The Secret Garden is a local favourite, offering British cuisine in a beautiful garden setting. For Italian food lovers, Amici is a highly-rated restaurant known for its authentic pasta dishes and warm atmosphere. For something more casual, The Curious Brewery near the station offers excellent craft beers and pub food.

Shopping

In addition to the Ashford Designer Outlet, the town centre has a variety of shops, including the County Square Shopping Centre, which features high-street favourites like H&M and Pandora. For more unique finds, check out the Ashford Farmers’ Market, held monthly, where you can buy fresh local produce and handmade crafts.

When to Visit

Ashford is a year-round destination, but the best time to visit is in the spring and summer when the weather is mild and the gardens are at their best. The town also hosts various events and festivals throughout the year, such as the Create Music Festival in July, which is one of Kent’s biggest free music festivals. Autumn is also lovely for countryside walks and wine tours, while winter brings festive markets and cosy pubs.

Local Events

The Create Music Festival is a highlight of Ashford’s events calendar, featuring local bands and musicians in Victoria Park every summer. The Ashford Christmas Market, held in the town centre, is also a popular event, offering festive stalls, food, and entertainment throughout December.

Exploring Beyond Ashford

If you have time to venture further afield, nearby attractions like Leeds Castle and Tenterden are well worth the trip. Leeds Castle, often referred to as the "loveliest castle in the world," is about a 30-minute drive from Ashford and offers beautiful grounds, a moat, and family-friendly activities. Tenterden, known as the "Jewel of the Weald," is a charming market town with boutique shops, cafés, and the Kent & East Sussex Railway, where you can take a scenic steam train ride.