Discover Ashby | A Visitor's Introduction to Ashby-de-la-Zouch

Why is Ashby-de-la-Zouch Worth a Visit?

Ashby-de-la-Zouch is worth visiting for its rich medieval history, literary connections, and its setting within one of England’s most ambitious reforestation projects, the National Forest. Once a fashionable spa town in the Georgian era, Ashby retains an elegant air with wide streets, handsome buildings, and leafy parks. Its iconic castle ruins and heritage landmarks whisper tales of England’s turbulent past, while its modern cafés, pubs, and shops create a lively yet relaxed atmosphere.

The town is perfectly situated for exploring both historic and natural attractions. Whether you’re keen to explore medieval fortifications, meander through scenic woodlands, or enjoy traditional English market town life, Ashby-de-la-Zouch delivers a varied and engaging experience that feels quintessentially British.

Ashby Highlights: Things to See and Do in Ashby-de-la-Zouch

Ashby de la Zouch Castle

Ashby Castle is the town’s star attraction. Originally built in the 12th century, the castle grew into a grand fortified manor, especially during the Wars of the Roses. Today, it’s an evocative English Heritage site where visitors can climb the 24-metre-tall Hastings Tower for superb views across the countryside. There’s a fascinating underground passage to explore too. The castle famously features in Sir Walter Scott’s Ivanhoe, adding a literary twist to your visit. Interactive exhibits bring the castle’s story to life, and it’s particularly atmospheric on misty mornings.

Bath Grounds

Right in the centre of town, the Bath Grounds offer a lovely open green space perfect for picnics, leisurely walks, or simply relaxing. The grounds owe their name to Ashby’s 19th-century spa heritage; nearby are the remains of the old Ivanhoe Baths, once a glamorous retreat for the Georgian elite. Today, it’s a favourite spot for community events and casual sports.

National Forest

Ashby sits at the heart of the National Forest, a remarkable environmental regeneration project spanning 200 square miles. The town makes an excellent base for exploring its network of walking trails, cycling paths, and nature reserves. The nearby Hicks Lodge National Forest Cycle Centre offers bike hire and family-friendly trails through young woodlands and open meadows.

Market Street

Ashby’s Market Street is the town’s vibrant spine, packed with independent shops, cafés, pubs, and restaurants. The historic architecture blends beautifully with the modern bustle, creating a delightful place for a stroll. Look out for quirky boutiques, artisanal bakeries, and traditional English pubs. The town also hosts a street market on Thursdays and Saturdays, perfect for picking up local produce, gifts, and crafts.

Ivanhoe Trail

The Ivanhoe Trail is a scenic walking and cycling route that loops around Ashby and the surrounding villages. This 5.5-mile trail is fairly easygoing and passes by picturesque countryside, historic sites, and former railway lines. It’s a great way to explore the area at a gentle pace while connecting with Ashby’s literary heritage.

Royal Hotel

The elegant, though currently closed, Royal Hotel is one of Ashby's architectural jewels. Built in the 1820s to serve visitors to the Ivanhoe Baths, the building is Grade II listed and stands as a grand reminder of the town’s spa town heyday. While you currently can’t stay there, it's well worth admiring the building as you explore the town.

Ashby-de-la-Zouch Museum

Small but packed with interesting exhibits, the Ashby Museum offers insights into the town’s history, from its medieval roots through its Victorian spa town phase. Run by enthusiastic volunteers, the museum also hosts temporary exhibitions and community events. Entry is free, making it a worthwhile stop for anyone wanting a deeper understanding of the town’s past.

Willesley Wood and Willesley Lake

Just a short distance from the town centre, Willesley Wood and the adjacent lake offer a beautiful natural escape. Popular for walking, birdwatching, and fishing, the area is peaceful and full of wildlife. The lake is particularly lovely on a summer evening, with picturesque reflections and the gentle sounds of nature.

Ashby Statutes Fair

Every September, Ashby hosts the Statutes Fair, a traditional funfair that dates back over 800 years. It transforms the town centre into a vibrant carnival of rides, games, food stalls, and entertainment. It’s a beloved local event, full of nostalgic charm and buzzing energy, drawing visitors from across Leicestershire and beyond.

Practical Advice for Visitors

Getting There

Ashby-de-la-Zouch is conveniently located just off the A42, making it easily accessible by car from Birmingham (about 45 minutes), Leicester (around 30 minutes), and Nottingham (around 40 minutes). If travelling by train, the nearest stations are Burton-on-Trent and Tamworth, with connecting bus services to Ashby. For international visitors, East Midlands Airport is only about 20 minutes away by car.

Parking

Parking in Ashby is straightforward, with several council-run car parks near the town centre, including South Street and North Street car parks. Most offer very reasonable rates, and there is also free street parking in some areas, though spaces can fill up quickly on market days or during events like the Statutes Fair.

Dining

Ashby boasts a great selection of places to eat, from cosy tearooms to stylish bistros. The Beeches, just on the edge of town, offers a hearty traditional pub menu. The Vine Restaurant on Market Street delivers delicious modern British dishes in an elegant setting. For lighter fare, Sweet Caroline’s Café is known for fantastic homemade cakes and afternoon teas. Indian cuisine is well-represented too, with Zamani’s being a particular local favourite.

Shopping

Shopping in Ashby is a treat for those who love independent retailers. The town offers everything from artisan bakeries and delicatessens to gift shops and fashion boutiques. La Zouch is a renowned wine merchant and fine foods shop where you can pick up a special bottle or gourmet treat. Look out also for Tudor House Interiors, a beautiful shop full of homewares and gifts.

When to Visit

Ashby-de-la-Zouch is a year-round destination, but spring and summer (April to September) offer the best weather for enjoying the castle ruins, the Bath Grounds, and countryside walks. The town’s calendar is sprinkled with community events in summer, while autumn sees the vibrant Statutes Fair. Winter is quieter but retains a cosy charm, particularly during the Christmas lights switch-on and festive market.

Local Events

In addition to the Statutes Fair in September, Ashby hosts a variety of events throughout the year. The Ashby Arts Festival in May showcases local talent with exhibitions, performances, and installations. The Ashby Food Gusto Festival celebrates local produce with stalls and tastings, typically held in the summer months. The Christmas Market and Lights Switch-On is a heartwarming event, complete with a traditional market, carols, and festive treats.

Exploring Beyond Ashby-de-la-Zouch

Ashby makes a great base for exploring nearby attractions. The National Trust’s Calke Abbey, a “stately home in decline,” is just a short drive away and offers fascinating insight into aristocratic life and decay. Conkers, a family-friendly outdoor and indoor activity centre in the heart of the National Forest, is perfect for a day of exploration and play. If you fancy a larger town vibe, historic Lichfield with its stunning three-spired cathedral is about 40 minutes away by car.